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Senior Director, Digital
Greystar continues to expand into new and adjacent product areas, including single family rental, industrial, and life sciences. Additionally, Greystar is focused on innovation to evolve the way its core business – multi-family residential – operates, with significant focus and investment in new people, processes and technology. Most of these new products and innovations are pioneered in our core US market, with the goal of expanding them globally over time.
Role Overview
This role (and team) is a service role that supports the business segments in achieving their respective strategic objectives and the commercial growth of Greystar globally.
The Senior Director, Digital, is responsible for providing strategic guidance and expertise on owned digital media across Greystar’s expanding portfolio of products and services ensuring activities, initiatives and practices are scaled to meet business needs and executed in line with Greystar’s global standards.
Responsibilities
Strategic & Financial Planning
*Engage with lines of business to set a vision for evolving the digital footprint to deliver to Greystar’s growing portfolio of products and services.
*Define the roadmap for Greystar.com and corporate social media, solicit input from and share plan with business stakeholders
*Engage with lines of business to understand their needs, prioritize requests based on effort and value, and integrate into the overall roadmap
*Regularly partner with, present to and report to leadership and stakeholders on strategies, plans, insights and findings
*Manage Digital team budget, including both operating and capital expenses ensuring optimal investment levels
*Participate in the annual business planning processes, including tracking and evaluating the required resources to execute on consumer insights and brand initiatives
Project Management
*Define and lead strategic projects in support of the overall vision and roadmap for Greystar digital
*Optimize our current website, including hosting, back-end technology, content, usability/accessibility, and compliancy, including oversight of uptime, issue resolution, and content change requests from around the business
*Refine and implement best practices for project management processes, including project intake, governance, and tools
*Collaborate with other teams within Greystar for design and content creation as required
*Collaborate with IT teams to ensure back-end technology and hosting is optimized and meets applicable standards
Team Leadership
*Lead the team responsible for the maintenance and evolution of our website – Greystar.com – and our corporate social media
*Build and cultivate a high-performance team across multiple countries through fostering a culture and attitude of innovation, continuous improvement, forward thinking, and development of talent
Vendor/Partner Oversight
*Identify and engage strategic partners and vendors to support both large initiatives and ongoing operations of Greystar.com and owned social media ensuring optimal investment levels
*Serve as relationship lead for agencies and vendors
Qualifications
Functional
*Ability to think strategically while identifying areas of optimization for our digital footprint
*8+ years of experience in digital including (but not limited to) website management & development, hosting and back-end systems, UI/UX strategy and design, product management and social media
*Strong experience in optimizing website infrastructure, usability and content to meet the needs of diverse business stakeholders in multiple countries
*Extensive experience of software used to drive and execute on sales and marketing activities, i.e. Salesforce, Web & Digital Marketing Tools
*Excellent working knowledge of Sitecore, ideally having implemented global platforms using this tool previously
*Financially literate and experienced in owning capital expense and operating expense budgets
*Experience in a leadership role, leading a team of direct reports and external agency partners (e.g., hosting, development, design)
*Bachelor’s Degree in a relevant field; MBA preferred
General
*Comfortable managing multiple projects and changing priorities effectively in a complex, fast-paced business environment
*Demonstrated success collaborating, partnering and influencing at all levels and across all functions of an organization
*Experience in communicating to and influencing senior executives – ability to distill complex topics into an easy-to-understand summary
*High intellectual curiosity, drive, determination, organization and persuasion skills
*Excels in an entrepreneurial, get-things-done culture: self-starter, highly proactive, and willing to roll up sleeves as a player/coach
*Excellent verbal and written communication skills
Role Scope:
*This role will support Greystar and businesses globally
*The role will require travel on a regular basis
*The role will co-ordinate and manage external partner/supplier relationships and delivery
#LI-DNI
JOB DESCRIPTION
Preference for this role to sit in Dallas, Tampa, Charleston or Washington, D.C., however will consider Remote candidates.
Depending on the position offered, regular full-time and part-time team members may be eligible to participate in a bonus program in addition to their base salary. Once eligible, team members may participate in the 401k plan. Regular, full-time team members are also offered a range of medical, financial, and/or other benefits from which to choose.
Greystar will consider for employment qualified applicants with arrest and conviction records.
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Company Updates
THE GREYSTAR STORY
In 1993, when Founder, Chairman, and CEO Bob Faith set out to build Greystar, he envisioned the need for a rental housing industry leader — a blue-chip company that operated with the highest integrity and character in delivering world-class services to residents, property owners, and investors.
With a winning strategy and a focus on people, Greystar continues to meet that need, guided by the Mission of enriching the lives we touch by doing things the right way.
Over the years, Greystar has learned what’s important to people when it comes to a place to call home. That’s why we continually strive to provide beautiful living environments and innovative services that enhance the living experience. We take pride in knowing that our homes are inviting places for residents to celebrate life’s important moments.
WHAT SETS US APART
At Greystar, we care about our residents, clients, and partners – and it shows. Our focus on people, genuine relationships, and shared values has created a unique and defining company culture.
Our team members are key to that culture, so we also strive to hire the best people in the business. “Our Core Values and our people are at the heart of everything we do,” says Bob. “Though times and technology may change, it’s our people who have made Greystar the global leader in rental housing.”
Diversity, Equality & Inclusion
At Greystar, we’re committed to doing the right thing. Our Core Values foster an environment of diversity, equality, inclusion, and belonging, and create the framework that guides everything we do. Our company-wide Diversity, Equality & Inclusion effort isn’t something that’s led by a person or division – it is an effort that is driven by the entire business and guided by our team members.