Marketing Manager

What makes a successful Marketing team member at Greystar?

• Being a self-starter, having the confidence to simply jump in when you don’t have all the answers but know you’ll figure it out. You see the bigger picture and love to problem solve.
• Our top-performing marketing managers are subject matter experts. They are passionate and energetic about their craft. They can captivate an audience and build a long network of followers who seek out their recommendations. Other team members are drawn to them and view them as leaders.
• Our Marketing Managers are excellent communicators. They love language, are terrific writers, and can present and speak eloquently and confidently with customers and clients.
• They love to stay educated on all things marketing, both digital and social. They bring new ideas to the teams, while always considering process, expectations, and the sustainability of various strategies. They are creative risk-takers with a realistic approach.
• Recommended skills for success
• Three to five years in a professional marketing role
• Experience marketing real estate developments in lease-up is desired
• Has an eye for design, understands what makes great quality creative content
• Demonstrated experience managing digital and social media campaigns
• Comfortable with technology, CMS systems, Google Analytics, other marketing-related products
• A positive mindset – even in times of ambiguity and change
• A good collaborator that adds value to projects yet celebrates the accomplishment of others
• Exceptional project management skills, can juggle multiple projects at once in a fast-paced and ever-changing environment
• Bachelor’s degree in related field or equivalent progressive experience in marketing

If you possess many but not all of these qualities, we still invite you to apply.

The final offer amount and the position title are determined by multiple factors, including candidate experience and expertise, and may vary from the title and salary range listed.

Greystar is expanding their Salt Lake City marketing team with an exciting opportunity for a locally based Marketing Manager. This person will be responsible for collaborating with the marketing team, onsite teams, and regional leadership to create customized tactical marketing strategies for 30-40 apartment community locations and ensure consistent deployment across their portfolio. They will partner with groups internal and external to implement a strategic marketing plan that aligns with the community and portfolio goals.
This role has a heavy focus on branding, creative elements, website strategy, SEM, SEO, social media with traditional marketing like signage and collateral included.
What makes a successful Marketing team member at Greystar?
* Being a self-starter, having the confidence to simply jump in when you don’t have all the answers but know you’ll figure it out. You see the bigger picture and love to problem solve.
* Our top-performing marketing managers are subject matter experts. They are passionate and energetic about their craft. They can captivate an audience and build a long network of followers who seek out their recommendations. Other team members are drawn to them and view them as leaders.
* Our Marketing Managers are excellent communicators. They love language, are terrific writers, and can present and speak eloquently and confidently with customers and clients.
* They love to stay educated on all things marketing, both digital and social. They bring new ideas to the teams, while always considering process, expectations, and the sustainability of various strategies. They are creative risk-takers with a realistic approach.
Recommended skills for success
* Three to five years in a professional marketing role
Experience marketing real estate developments in lease-up is desired
* Has an eye for design, understands what makes great quality creative content
* Demonstrated experience managing digital and social media campaigns
* Comfortable with technology, CMS systems, Google Analytics, other marketing-related products
* A positive mindset – even in times of ambiguity and change
* A good collaborator that adds value to projects yet celebrates the accomplishment of others
Exceptional project management skills, can juggle multiple projects at once in a fast-paced and ever-changing environment
* Bachelor’s degree in related field or equivalent progressive experience in marketing

JOB DESCRIPTION

1. Serves as primary marketing contact for Onsite and Operations teams which may include assignment of a specific portfolio based on regional needs.

2. Collaborates with the Onsite team and Operations on marketing programs that enhance property performance and support portfolio goals.

3. Uses critical thinking to define and execute marketing strategy, brand evolution, and programs that support the achievement of the portfolio’s business development and financial performance goals by implementing action plans around marketing, advertising, sales, and new development presentations.

4. Oversees and manages Greystar brand to maintain consistency across the portfolio, where applicable.

5. Assists in acquisition and disposition assignments by managing the transfer of digital assets, setup of new advertising and campaign agreements, transition and updates of social channels, and onboarding new team members by reviewing Greystar policies, procedures, and practices related to marketing and advertising.

6. Takes initiative to research, define, and launch cutting-edge technology and programs to increase performance and minimize marketing expenses.

7. Project manages the development of community-specific digital assets and collateral materials, communication pieces, promotional materials, presentations, websites, reporting, and training materials for an assigned portfolio of communities.

8. Provides oversight of ORM and social media initiatives to align with the community band, portfolio goals, and National benchmarks.

9. Provides marketing budget recommendations for acquisitions and supports annual budgeting efforts for portfolio.

10. Oversees property photography projects to include contracting approved partners, use of required VASA and agreements, and maintaining centralized photo library – includes new photoshoots, renovation photography, neighborhood, lifestyle, etc.

11. Develops and conducts portfolio training for new programs and continuing education of marketing initiatives.

12. Conducts monthly touchpoints, at minimum, with Operations through calls/meetings to discuss client expectations, marketing goals, and marketing support to enhance property performance.

13. Meets with advertising and marketing partners on a regular cadence, reviews proposed service contracts to confirm preferred rates and ideal service levels, recommends creative service providers, monitors and manages advertising suppliers for product performance and service quality, and fine-tunes services/budgets in place as needed to achieve optimal results that support asset performance goals.

14. Provides technical guidance and support to onsite and corporate teams as well as colleagues to include troubleshooting challenges discovered as onsite teams audit digital ad channels for accuracy.

15. Collaborates with our national, innovation, and in-house creative service teams to implement national initiatives and marketing technology at the site level.

16. May supervise other marketing team members by interviewing with an eye for top talent, hiring, training, developing, managing their performance, and making tough decisions when necessary.

17. Senior role may be assigned based on experience and/or responsibilities assigned.

If you possess many but not all of these qualities, we still invite you to apply.

The final offer amount and the position title are determined by multiple factors, including candidate experience and expertise, and may vary from the title and salary range listed.

Depending on the position offered, regular full-time and part-time team members may be eligible to participate in a bonus program in addition to their base salary. Once eligible, team members may participate in the 401k plan. Regular, full-time team members are also offered a range of medical, financial, and/or other benefits from which to choose.

Greystar will consider for employment qualified applicants with arrest and conviction records.