What 2020 Has Taught Multifamily Leasing Professionals About the Power of Human Connection


What 2020 Has Taught Multifamily Leasing Professionals About the Power of Human Connection

As 2019 came to a close, the world felt tired, overworked, and even “peopled out”. The overall sentiment in those early days of 2020 boiled down to a two-word phrase: burn out. Gallup’s research results showed that around 45% of Millennials experienced “sometimes” burnout. 45% is a massive number. 2020 was expected to be more of the same – some predictions even seeing that number climb.
And then the COVID-19 pandemic slowly began to emerge in China, making its way to the United States in early March 2020. The pandemic caught us off guard and threw the entire world into upheaval. When was the last time the entire world faced an event of this magnitude?
If we had told our 2019 selves that shaking hands would be banned, the Olympics would be postponed, parents would become teachers, and news segments would be held via Skype from broadcasters’ dining room tables, we wouldn’t believe it.
And while 2020 has rocked us, it has also been a gift in that it has taught us many important lessons. It’s forever changed the way we conduct business. And, most importantly, it’s taught us that we weren’t actually “peopled out” – but rather, we’ve been craving meaningful human connections more than ever before. Don’t miss the keyword: meaningful. Trust. Authenticity. Transparency. Rawness.
Let’s take a look at a few of the lessons we have seen firsthand through our innovative multifamily, hotel, and corporate housing real estate industries:
COVID-19 as a Forcing Function For Innovation
As the pandemic slowly forced businesses around the world to close their brick and mortar d……

Google Leads Apartment Review Sites, According to J Turner Analysis


Google Leads Apartment Review Sites, According to J Turner Analysis

Apartment resident review volume reached an unprecedented level in Q1 2020, more than doubling the total number reviews posted in the prior quarter (Q4 2019), giving credence to the importance of reviews and ratings.
“We have observed that apartment reviews follow the same pattern as the industry leasing seasonality. Given the holiday festivities in Q4, the review volume is generally low, and it picks up again in the first quarter. It climbs up further in the second quarter due the leasing period in various communities nationwide,” explained Joseph Batdorf, president of J Turner Research.
These data come from the fourth edition of The Mechanics of Online Review Sites and ILSs produced by J Turner Research. The report is an unparalleled resource on the growth of online reviews, review sites, and Internet Listing Services (ILSs) relevant to the multifamily industry. It offers a quantitative perspective on the progression of online reputation in multifamily.
Its analysis originates from the online reputation monitoring of nearly 116,000 properties nationwide across various review sites and ILSs, each month.
As of Q1 2020, there are 9,777,352 reviews for the 115,948 properties J Turner monitors, and 86 percent of these properties – 99,579 have at least one review. In this report, all analysis is based on these 99,579 properties.
In 2015, it monitored 55,700+ properties. The number of reviews has grown 3.5 times from 2,741,818 reviews in 2015 to 9,777,352 reviews in Q1 2020. Additionally:

Number of reviews per property – The average number of reviews per property in 2019……