When prospective renters drive by your apartment communities—or stop by for a quick look online—you want them to feel a strong attraction so they’ll come inside to see more. You already know the leasing process starts with curb appeal, but have you taken an objective look recently? It might be time for an update. Here are five tips that can help ramp up curb appeal at multifamily properties.
Is the Signage in Sync with Your Vibe?
Signage is such a big part of the first impression. Sometimes old signage is actually “vintage” (in a good way) and can give the property a competitive advantage. But, if it’s outdated and/or ugly, it should be replaced immediately. Maybe the name of the community needs to be updated as well. Tour the neighborhood for a refresher on who you’re up against and whether a partial or full rebranding is needed.
Choose Landscaping that Works Smarter not Harder
Keep it real when it comes to landscaping. If you can conserve resources by selecting native species that will thrive with less maintenance—and hardly any water—everyone comes out ahead. But consult a landscape designer initially for an expert plan that will visually enhance the property’s curb appeal. In urban areas, you can frame the main entrance with oversized planters. Don’t forget the role of scent in curb appeal. Residents will enjoy smelling a hint of seasonal wildflowers or pine on the way in and out of the property. Scent can evoke positive emotions and make a great firs……
The resident’s customer journey is being turned on its head during the unprecedented Covid-19 circumstances. Apartment marketers are faced with new challenges on how to “set themselves apart” from the competition.
Sure, social media and other marketing trends continue to evolve, but when it comes down to the resident signing the lease, it’s the pricing action for the apartment home that drives their decision to lease.
Transparency of this information is quickly moving up the chart of desirable data points that prospective apartment residents seek, according to a recent national poll of 500 residents, the plurality of them who pay between $500 and $1,500 in rent, earn $25,00 to $100,000 and live in a mid-priced apartment with modest amenities, according to independent survey firm Digible, who conducted the survey in 2020.
Taking out the obvious factors – rent rate and location – many multifamily operators are surprised that security deposit (66%) and move-out charges (56%) rank third and fourth, respectively, in these residents’ minds, in terms of information the resident would use to decide where to rent.
However, the security deposit amount and move-out charges are typically undisclosed by apartment communities. What if this weren’t the case? There are platforms that make this information available to prospective residents, and score it to give prospects a greater sense of their overall rental expenses. It’s a tact that residents say they prefer:
83% said that knowing deposit and expected move-out charges would be very influential when deciding which apartment to rent.
58% said it would influenc……
Using Apartment Leasing Concessions for Wisely …IF you must.
Here’s a surprise…an article from me on how to offer apartment leasing concessions! You don’t see that very often, and most of you know why. As a long-time opponent, I’m convinced that they make absolutely no sense. In a battle of concessions, communities are essentially competing to see who can give away the most free rent. How counterproductive is that!? It only serves to weaken the market for everyone and devalue our properties at the same time.
So by now you’re probably asking yourself why I wrote a book on how-to on concessions. The answer is that for many of you, they are a necessary evil. If you are in one of those intensely concession-driven markets, you may have no choice but to concede, just to keep your head above water. And if you have to concede, then it’s best to choose your concessions wisely—to make sure they do the most good for your occupancy and the least damage to your bottom line.
Unbreakable Rules for Offering Apartment Leasing Concessions
The most important thing to remember when offering a apartment leasing concession is…drum roll please…be strategic. Only offer a leasing concessions on the apartments with high vacancy or notices to vacate. It sounds obvious, but you’d be surprised at the number of managers who offer automatic, across-the-board concessions, even on apartment types that are easier to lease. Don’t make that mistake. It’s bad enough that you have to give away any freebies—but giving them away when you don’t have to is really a waste!
The second unbreakable rule of concessions is not to give something for nothing. Make residents “earn” their concessions by attaching conditions that is favorable to you. For example, if you are giving away a free month’s rent; extend the lease term by a month. Set signing and move-in deadlines that residents must meet to receive the special (to improve your numbers quickly). And, as extra protection, have them sign a “concession addendum,” stating that they agree to pay back any concessions given to them if they break their lease.
Types of Apartment Leasing Concessions
When it comes to concessions, you have many options. You can offer free rent, apartment upgrades, gifts, services…the list goes on. While offering apartment upgrades is undoubtedly the best choice for the long-term value of the property, it is not always the most effective. In fact, most of the communities surveyed for this article seemed to agree that money talks louder than new carpet or ceiling fans.
Free Apartment Rent
Even if you opt for this easy, direct route, you must still make some important decisions—like how much to offer and when residents get it. Below are some options.
Go with the classic “______ Month’s Free Rent.” Usually, the amount of free rent is tied to the length of the lease signed (i.e., 1/2 month free on a six-month lease; 1 month free on a 12-month lease). For it to be most effective, at least part of this free rent will need to come at the front of the lease. Several of the communities we surveyed noted that offering a “last month’s free rent” promotion didn’t work.
Offer whatever the other guys are offering. Run a “we’ll match our competitors’ specials” offer.
Take a flat amount off the term of the lease. One property came up with the clever idea of offering “$2,010 off in 2010.” (How you actually dole out the savings can vary—see the following bullet points!)
Reduce rental rates. Instead of giving a month or two away up front, some properties spread the “free” sum across the term of the lease. For example, instead of giving away two months at $600 on a 12-month lease, you could reduce the monthly rate by $100.
Prorate the free rent. Offer a 15/10 discount, in which residents receive 15% off the rent for the first three months, then 10% off for the next three months. They pay the full rental amount for the remaining six months of the lease.
Provide a coupon or voucher book, with each page worth a set amount. Residents can use the coupons or vouchers as they want throughout their lease term.
Gifts Galore
Not all concessions take the form of free rent. Some apartment communities opt instead to give away gifts. This can be a more economical approach than free rent. For one thing, you may be able to get by with offering a gift that slightly is less valuable than free rent. Don’t count on saving much money with this ploy, however. Future residents are going to be savvy enough to recognize that the free toaster at
your property does not equal the month’s free rent at the place down the street! You’re better off looking for a gift that retails at approximately the same amount as the free rent you would otherwise be offering, then negotiating like crazy to get a volume discount. You might even want to work with one of your existing vendors, who already gets a fair amount of business from you.
The kinds of giveaways you can offer are limited only by your imagination—and your budget, of course! Below are some ideas that have been used by other apartment leasing teams:
Gas cards
Microwaves
Paid moving expenses (up to a set dollar limit)
DVDs
HDTV
i-Pad or anything “i”
Pre-paid debit card
Computers
Washers/dryers
Gas grills
Free weekend trips
1-year membership to a local health club
Service vouchers that can be used with a network of participating vendors, such as maid service, dry-cleaners, pet grooming, etc.
Tickets/gift certificates for professional sporting events, cultural events, museums, parks, spas, restaurants, stores, etc. (One property offered $500 worth of these tickets, but allowed the resident to choose among the various types of events)
Leasing Concessions as Extras
If you are looking for things to give away, you may not have to look very far. Many communities offer fee-based amenities and/or services that would make excellent concessions. Consider the following:
Free garage or carport for a year
No pet rent for a year
Refunded application fee (usually used in conjunction with another concession)
Reduced security deposit
Free additional storage for a year
Free heating during the winter months
Free cable for a set number of months
Free washer and dryer for a year
One room furnished free for a year
A pre-set amount of free washer and dryer use, for properties with shared laundry facilities rather than washer/dryer hookups (This works especially well if your laundry facility uses smart cards rather than quarters)
Apartment upgrades—carpet replacement, crown molding, a new appliance, extra phone line, etc.
Mix-n-Match
There’s no rule that says you have to pick just one type of apartment leasing concession. You can put together “packages” that best suit your community and your market. For example, you might offer $25 off the monthly rent plus a gift certificate to a local theme park. Or two weeks’ free rent plus new countertops in the kitchen. You might also offer a menu of apartment leasing concessions that residents can choose from. For example, with a 13-month lease, residents might get to choose one free month’s rent OR a free weekend trip OR $500 worth of services. With a six-month lease, they could choose from a $100 rent discount OR three months’ membership at a local gym OR free garage parking for three months.
What about Lease Renewals?
We all know that it’s much less expensive to keep an existing resident than to find a new one and turn an apartment. It seems only sensible, then, that we’d offer our renewing residents at least as good a deal as we offer everyone else. Even so, the views on offering renewal concessions are mixed. Several of the communities I surveyed said they didn’t offer any concessions for renewals. Several others did offer concessions, but they were typically less than what was offered to new residents (for example, renewing residents might get $50 to $150 off their first month’s rent, complimentary carpet cleaning, or a night out on the town).
A couple of properties said that while they did not offer concessions to their renewals, if residents were aware of and asked for a current move-in special, they would give it to them rather than lose them. Only a few properties actually offered their residents concessions that were comparable to those offered for new leases—ranging from a free month to $500 off the first month to a $500 gift certificate.
Not to belabor a point…but in a soft market, it is more important than ever to close the back door. Before you make any decisions about concessions, be sure you look carefully at where your money will do the most good. If, by spending a little more on existing residents, you can win the renewal battle, you may not have to invest so much in the concession war—where there are no true winners.
The Leasing Professionals Guide to Eliminating Concessions, Raising Rents and Selling Rent Increases Every Time
By Tami L. Siewruk THE BOOK:This comprehensive program starts with thedefinitive book on raising rents, eliminating concessions and selling rent increases in multifamily communities, sourced from over 30 years of multifamily experience and across-the-board expertise. From presenting financial terms in a way that you can finally wrap your brain around all the way to putting the finishing touch on a rent-raising renewal, this book will fully reveal the when, where, and how behind successfully raising rents, eliminating concessions and selling rent increases and will equip you to immediately begin achieving record revenues for your company and community! All for ONLY $49!
Tami has held leasing, marketing, management and business development positions up to and including Vice President of Property Management. Having begun her career on the front lines, she has maintained a career-long passion for staying connected to the day-to-day challenges faced by apartment professionals at every level, and for connecting them with the resources they need to succeed! Her other guiding passion—and special talent—is for spotting trends, and framing them within the context of our industry to not only identify their implications to our future, but to spotlight ways that we can immediately begin capitalizing on them. She is also a Marketing Technologist with a solid understanding of the complications and challenges of today’s multimedia internet marketing.
Tami speaks not only from a rare level and breadth of real-world experience in all facets of property management, but also as an owner and developer of award winning apartment communities in four states. As President of Siewruk Development, she has completed a 192-unit apartment community in Austin, Texas; and in partnership with Conine Residential Group & The Huizinga Group, developed 305 units in Dallas, Texas. She currently works as a full time consultant and is working on phase two of a small rental community covering two islands in the Bahamas.
Note: This PDF was purposely left in black and white for small download size. Nothing fancy here 🙂
I am, of course, writing this from home.
Despite the fact the apartment industry is heavily invested in the traditional model of having people work in a conventional leasing center your residents and prospects employers have restructured to support mass work from home.
In most cases, apartment demand hasn’t evaporated, it’s just now a question of how to fulfill the demand – safely. While we need to mitigate risk, we also need to support the leasing process.
One unexpected outcome of the coronavirus crisis could be heightened demand for bigger apartments, said Adam Ducker, Senior Managing Director, RCLCO. That three-bedroom unit might look pretty good to a family that’s been holed up in a two-bedroom for the duration.
RENTCafé surveyed more than 6,000 renters March 18-20 Found Here and found that most (56%) plan to move as soon as they find an apartment; only 17% said they would stay put.
How can our leasing, marketing, and training teams adopt?
It’s interesting to watch how grocery stores are adapting to how they are handling health and safety in-store and making life easier for customers to take advantage of online shopping and parking lot pickup.
We already have food order apps and online delivery services like UberEats and Delivery Dudes. They make home delivery possible for restaurants that don’t have their delivery services.
These food apps have demonstrated the trick is to find a sustainable and viable model that works for everyone.
Motivation to think outside the box
I wouldn’t use the word “opportunity” to describe what apartment leasing and marketing teams are facing, but we certainly do have the motivation to think outside the box and adapt to change.
From an evolutionary perspective, it isn’t the largest or most influential that necessarily survive, but those most able to adapt.
Leasing Teams are working from home answering calls & following up with prospects.
Leasing Teams are social distancing in the office to tour prospects in our apartments. Apartment tours are being provided using apps, not in person. They are using virtual leasing techniques. There are techniques!
Marketers are advertising “View our Apartments on Facetime or Skype” on their websites, Google, and social media.
Leasing Teams are making videos of their vacant focus apartments and adding them to their websites.
The follow-up effort is being completed using a virtual tour or video. While they’ve already seen the apartment in person, they can continue exploring online with a complete walk-through and even share with family and friends. We all know it’s reasonable to tour an apartment two times.
Stacking map are being created that lets prospects explore your community by each floor, selecting between floor plates to view available apartments. Example: https://centraltower.ca/floorplans/
3D artists can take professional photos of your vacant apartments and stage them with graphic furniture, decor, and other elements to bring the rooms to life. The process is also relatively short – about one week. https://com/renderator-case-studies/
Have professional photos of your community? Great! But don’t let them gather dust on Google or your website. Leverage their marketing power across hyper-visual platforms like Instagram and Pinterest.
Trainers are using this time to provide additional online leasing training to those not working in community offices.
Note: This PDF is purposely left in black and white for small download size. Nothing fancy here 🙂
I am, of course, writing this from home.
Despite the fact the apartment industry is heavily invested in the traditional model of having people work in a conventional leasing center your residents and prospects employers have restructured to support mass work from home.
In most cases, apartment demand hasn’t evaporated, it’s just now a question of how to fulfill the demand – safely. While we need to mitigate risk, we also need to support the leasing process.
How can our leasing, marketing, and training teams adopt?
It’s interesting to watch how grocery stores are adapting to how they are handling health and safety in-store and making life easier for customers to take advantage of online shopping and parking lot pickup.
We already have food order apps and online delivery services like UberEats and Delivery Dudes. They make home delivery possible for restaurants that don’t have their delivery services.
These food apps have demonstrated the trick is to find a sustainable and viable model that works for everyone.
Motivation to think outside the box
I wouldn’t use the word “opportunity” to describe what apartment leasing and marketing teams are facing, but we certainly do have the motivation to think outside the box and adapt to change.
From an evolutionary perspective, it isn’t the largest or most influential that necessarily survive, but those most able to adapt.
Leasing Teams are working from home answering calls & following up with prospects.
Leasing Teams are social distancing in the office to tour prospects in our apartments. Apartment tours are being provided using apps, not in person. They are using virtual leasing techniques. There are techniques!
Marketers are advertising “View our Apartments on Facetime or Skype” on their websites, Google, and social media.
Leasing Teams are making videos of their vacant focus apartments and adding them to their websites.
The follow-up effort is being completed using a virtual tour or video. While they’ve already seen the apartment in person, they can continue exploring online with a complete walk-through and even share with family and friends. We all know it’s reasonable to tour an apartment two times.
Stacking map are being created that lets prospects explore your community by each floor, selecting between floor plates to view available apartments. Example: https://centraltower.ca/floorplans/
3D artists can take professional photos of your vacant apartments and stage them with graphic furniture, decor, and other elements to bring the rooms to life. The process is also relatively short – about one week. https://com/renderator-case-studies/
Have professional photos of your community? Great! But don’t let them gather dust on Google or your website. Leverage their marketing power across hyper-visual platforms like Instagram and Pinterest.
Trainers are using this time to provide additional online leasing training to those not working in community offices.
We wanted to let you know that Google and Yelp Temporarily Removed Several Features Due to COVID-19
Google and Yelp are temporarily removing some features from Google My Business as a result of limitations caused by the COVID-19 situation.
FROM GOOGLE “During the unprecedented COVID-19 situation, we are taking steps to protect the health of our team members and reduce the need for people to come into our offices. As a result, there may be some temporary limitations and delays in support as we prioritize critical services.”
For the time being, these features will be temporarily limited or removed.
Reviews & Q&A
Google My Business will not be publishing any new reviews, review replies, or new Q&A until further notice. Existing reviews, review replies, and Q&A will still be visible.
Presumably, any newly submitted reviews, replies, and questions will eventually be published when Google has the resources to do so.
We want to assure you that we take the health and well-being of our community, customers, and associates very seriously. Like you, we’re closely monitoring the quickly developing effects of the Coronavirus (COVID-19) pandemic.
We wanted to let you know that Google and Yelp Temporarily Removed Several Features Due to COVID-19
Google and Yelp are temporarily removing some features from Google My Business as a result of limitations caused by the COVID-19 situation.
FROM GOOGLE “During the unprecedented COVID-19 situation, we are taking steps to protect the health of our team members and reduce the need for people to come into our offices. As a result, there may be some temporary limitations and delays in support as we prioritize critical services.”
For the time being, these features will be temporarily limited or removed.
Reviews & Q&A
Google My Business will not be publishing any new reviews, review replies, or new Q&A until further notice. Existing reviews, review replies, and Q&A will still be visible.
Presumably, any newly submitted reviews, replies, and questions will eventually be published when Google has the resources to do so.
We want to assure you that we take the health and well-being of our community, customers, and associates very seriously. Like you, we’re closely monitoring the quickly developing effects of the Coronavirus (COVID-19) pandemic.
Your residents say they want to be part of a community, but which apartment resident activity ideas are really worth the time and effort?
The Multifamily Field Guide took a look at responses from 193,000 consumers who visited almost 320 property websites across the country and crunched the numbers to take the guesswork out of how to increase resident satisfaction, your renewal rates and how to attract new prospects to stay ahead of the competition.
A discussion post here on Multifamily Insiders generated some great ideas. Property managers and leasing specialists discussed hosting a community car wash, a yard sale, casino night, chili cook-off or character day at the pool for kids. The Field Guide offers solid data that provides insights into what other types of apartment resident activities you can host, as well.
Seventeen percent of consumers said they enjoyed outdoor activities the most. Host outdoor events at your property where you give tenants more opportunities to hang out with their friends and show prospects what you offer by inviting them, too. You could host a neighborhood cook-out or a field day with games, races and prizes.
Share photos of your outdoor events on social media, on your website, in digital advertising efforts and in lead nurture emails. Ensuring there is an outdoor component to your activity will likely make it more successful! Outdoor activities don’t necessarily have to be on site, either. How about a night out at the local baseball game? See if you c……
Looking for quick, easy-to-understand ways to get and keep a competitive edge— in leasing, marketing and in property management.
1. Change your leasing strategies and incentives weekly. Many markets are fast-moving, and if we keep doing the same thing over and over, we’ll get the same results over and over. 2. Add an Uber drop off and pick up location in your community. A sign works as a new amenity. These suggested locations are meant to make pickups easier and faster for riders and drivers. Make this area comfortable by adding a seating area. When selecting the location consider if possible protection from snow and rain, easy to charge a phone and easy to access without going past the security gates. 3. Has your resident profile changed over the past 4 years? With all the new construction odds are likely that community profiles have changed. Has this information been reviewed? Has your website and models altered to reflect this new profile? 4. Create “star” apartments every week. If you have sure apartment floorplans that are harder to lease, offer an additional incentive for renting those apartments.
5. Create urgency among leasing staff. In some companies, regional managers make random, surprise calls to properties to give them unique, short-term incentives. For example, they might say, “Just for today, every lease signed, the leasing consultant will receive an additional $50.”
6. Change your prices every day. Break every occupancy and leasing report down by floorplan, and set prices and concessions according to floorplan availability.
7. Upgrade all associates’ computer skills. Everyone at every property should be able to use not only the property management software but also basic laptops slow down the amount of work that can be accomplished. Daily, I hear leasing teams complaining about the age of their technology tools.
8. Learn how to tell the truth effectively. Don’t over inflate your community or its amenities in your marketing campaigns—it will come back to bite you. Instead, focus on what really is unique about your apartments and community.
9. Offer multiple methods of paying rent. Give residents as many options as you possibly can—direct deposit, e-pay, credit cards, cell phone apps, etc. This will increase the likelihood of their paying on time.
10. Offer telephone incentives. Increase telephone-to-appointment conversion by allowing leasing professionals to dangle a carrot: “If you are able to come in today, I’ll take $50 off the application fee.”
11. Treat EVERY employee like a professional by providing personalized business cards. Giving service team members those standardized business cards that require them to write in their name sends a wrong message: You aren’t significant enough (or won’t be here long enough) to warrant your own personalized cards. Instead of doing this, why not be confident in your new hires—and express that confidence by printing up customized business cards.
12. If you have happy residents, by all means, put them on display. Create a book of testimonials and put it on display in your leasing center; highlight them on a “wall of fame;” use them in your advertising, etc.
13. Practice the Internet “Golden Hour” rule. Do your best to reply to Internet leads within one hour of receiving them. Remember that people use the Internet, in part, to get information quickly. The text is an essential part of the leasing process today. Does your team have a cell phone to send and receive texts? Don’t forget to place all call on Call forward to the main line.
14. Incorporate instant rewards into your mystery shopping program. Identify 6 to 8 items on which shoppers should critique onsite people—and have the shopper give the staff member an instant reward if he or she successfully covers those 6-8 things. This is a great morale booster!
15. Mechanize every process. Keep the property running smoothly and make sure nothing is overlooked by creating a book of checklists, by position, for every procedure.
16. Support pet projects. Allow staff members to pursue aspects of property management that interest them. Give them new responsibilities or even create new positions for them. It is not only empowering for the employee but also beneficial for the property.
17. Rethink your renewal strategies. Does it make sense to offer better deals to new residents than to existing ones? Or to provide leasing professionals higher incentives for new leases than for renewals? Now more than ever, it’s critical that we close the back door by treating our existing residents like the valuable assets they are.
18. Set realistic goals. Goals that are too big to be realistically achieved are demotivating. Break huge “wishful thinking” goals into smaller benchmarks that can actually be reached over time.
19. Get rid of “survival language.” Stop talking about “hanging on by the skin of your teeth” or “making it through the year.” Put the past in the past, focus on what you’ve done right, and move forward.
20. Embrace diversity in all its forms. Learn to make the most of the different life experiences, skills, and interests every employee brings to the workplace.
Looking for quick, easy-to-understand ways to get and keep a competitive edge— in leasing, marketing and in property management.
1. Change your leasing strategies and incentives weekly. Many markets are fast-moving, and if we keep doing the same thing over and over, we’ll get the same results over and over.
2. Add an Uber drop off and pick up location in your community. A sign works as a new amenity. These suggested locations are meant to make pickups easier and faster for riders and drivers. Make this area comfortable by adding a seating area. When selecting the location consider if possible protection from snow and rain, easy to charge a phone and easy to access without going past the security gates.
3. Has your resident profile changed over the past 4 years? With all the new construction odds are likely that community profiles have changed. Has this information been reviewed? Has your website and models altered to reflect this new profile?
4. Create “star” apartments every week. If you have sure apartment floorplans that are harder to lease, offer an additional incentive for renting those apartments.
5. Create urgency among leasing staff. In some companies, regional managers make random, surprise calls to properties to give them unique, short-term incentives. For example, they might say, “Just for today, every lease signed, the leasing consultant will receive an additional $50.”
6. Change your prices every day. Break every occupancy and leasing report down by floorplan, and set prices and concessions according to floorplan availability.
7. Upgrade all associates’ computer skills. Everyone at every property should be able to use not only the property management software but also basic laptops slow down the amount of work that can be accomplished. Daily, I hear leasing teams complaining about the age of their technology tools.
8. Learn how to tell the truth effectively. Don’t over inflate your community or its amenities in your marketing campaigns—it will come back to bite you. Instead, focus on what really is unique about your apartments and community.
9. Offer multiple methods of paying rent. Give residents as many options as you possibly can—direct deposit, e-pay, credit cards, cell phone apps, etc. This will increase the likelihood of their paying on time.
10. Offer telephone incentives. Increase telephone-to-appointment conversion by allowing leasing professionals to dangle a carrot: “If you are able to come in today, I’ll take $50 off the application fee.”
11. Treat EVERY employee like a professional by providing personalized business cards. Giving service team members those standardized business cards that require them to write in their name sends a wrong message: You aren’t significant enough (or won’t be here long enough) to warrant your own personalized cards. Instead of doing this, why not be confident in your new hires—and express that confidence by printing up customized business cards.
12. If you have happy residents, by all means, put them on display. Create a book of testimonials and put it on display in your leasing center; highlight them on a “wall of fame;” use them in your advertising, etc.
13. Practice the Internet “Golden Hour” rule. Do your best to reply to Internet leads within one hour of receiving them. Remember that people use the Internet, in part, to get information quickly. The text is an essential part of the leasing process today. Does your team have a cell phone to send and receive texts? Don’t forget to place all call on Call forward to the main line.
14. Incorporate instant rewards into your mystery shopping program. Identify 6 to 8 items on which shoppers should critique onsite people—and have the shopper give the staff member an instant reward if he or she successfully covers those 6-8 things. This is a great morale booster!
15. Mechanize every process. Keep the property running smoothly and make sure nothing is overlooked by creating a book of checklists, by position, for every procedure.
16. Support pet projects. Allow staff members to pursue aspects of property management that interest them. Give them new responsibilities or even create new positions for them. It is not only empowering for the employee but also beneficial for the property.
17. Rethink your renewal strategies. Does it make sense to offer better deals to new residents than to existing ones? Or to provide leasing professionals higher incentives for new leases than for renewals? Now more than ever, it’s critical that we close the back door by treating our existing residents like the valuable assets they are.
18. Set realistic goals. Goals that are too big to be realistically achieved are demotivating. Break huge “wishful thinking” goals into smaller benchmarks that can actually be reached over time.
19. Get rid of “survival language.” Stop talking about “hanging on by the skin of your teeth” or “making it through the year.” Put the past in the past, focus on what you’ve done right, and move forward.
20. Embrace diversity in all its forms. Learn to make the most of the different life experiences, skills, and interests every employee brings to the workplace.
Tami Siewruk Chief Imagination Officer, 
We wanted to let you know that Google and Yelp Temporarily Removed Several Features Due to COVID-19
