Why You Need to Make Your Millennial Tenants Feel Safe and How to Do It


Why You Need to Make Your Millennial Tenants Feel Safe and How to Do It

Seventy-four percent of Millennials don’t feel secure in their homes, according to a recent survey. Considering that 72% of Millennials live in apartment buildings, this statistic should be a wake-up call for those who own and manage long-term multifamily rental properties. It’s increasingly clear that the security measures most property managers have in place no longer cut it for a large portion of renters.
 
And it’s no wonder: Technology has advanced exponentially over the past decade, offering safer, more convenient options to old-school security methods. Physical keys and even slightly more advanced technologies such as key fobs and cards are no longer considered the secure option of choice when it comes to keys in multifamily buildings.
 
This might not be a big deal among Gen X or even Baby Boomer renters. But for younger, digital-first generations, it’s a different story. To keep tenants safe and ensure that Millennials and Gen Zers don’t look for other places to live, managers need to embrace more modern approaches to safety.
 
Why Safety Should Be a Top Priority for Managers
 
There’s no question that property owners and managers already know that tenant safety is important. After all, basic safety precautions such as deadbolts on doors, intercoms at building entrances, and working fire alarms have long been standard practice for rental properties. If this has been enough to keep tenants safe so far, is there really any benefit to changing things?
 
The answer is a resounding yes. It’s not enough for a landlord to think a place……