Using Micro-Targeting to Fill Your Rentals

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Using Micro-Targeting to Fill Your Rentals

With the world of advertising seemingly getting turned on its head every month, marketing your properties can be a maddening task, and property managers are reacting in different ways to stay ahead of the game. One phrase that is likely to become a staple in landlord jargon is “micro-targeting,” a growing practice that already has CEO’s heads turning. Landlords and property managers in niche markets are turning to micro-targeting to keep their properties filled year-round, and finding some real success. Although the practice might not be suitable for some, it has already proved a valuable tool for landlords across the Internet.
What is Micro-Targeting?
For landlords, micro-targeting is, in short, finding the right people for your property, and it’s been noted as one of the most important emerging trends in real estate. Whether it’s performed through the evolving mediums of social media and property listing aggregation sites or more old-school landlording methods, micro-targeting allows you to target niche markets and demographics that you think are the most appropriate fit for your properties. Here’s a basic, intuitive example: if you own a property adjacent to a bustling college campus, you’ll likely want your tenants to be college students; they’ll fit into the neighborhood because they’re already a part of the community. You’ll be less likely for them to grumble about the noisy students next door if they’re like-minded students themselves. On the other end, if you have a property next to a large corporate headquarters, trying to get industry professionals into your door could be an apt decis……