The Surprising Applications of Maps in Multifamily


The Surprising Applications of Maps in Multifamily

An increasing number of multifamily organizations are adding interactive maps to their community websites. In almost every case, it’s a prospect-centric decision designed to give apartment shoppers better visibility into their potential future home.
While the core functionality is indeed geared to enhance the prospect experience and help them envision their next living space, it is hardly the only application 3D maps have to offer.
Community layouts can be fairly intricate, particularly those containing multiple buildings. And oftentimes, it isn’t only the resident who needs to know their way around the property or how to find a particular apartment home quickly. 
Here are some of the additional ways maps can have an impact: 
 A tool for first responders 
A local fire department, ambulance or other emergency response team might be familiar with Brook Oaks South Apartments and can easily use GPS to reach the property. But they probably don’t know where Building 13, Apartment C-8 is, and Google Maps generally can’t navigate that precisely. 
The vast majority of 911 calls are now made from smartphones, which is a GPS tracking device in itself. But the map location accuracy it provides to dispatch centers – using satellites and cell phone towers – can be off by as much as 500 feet, more than the length of a football field. 
Naturally, time is precious in any first-responder situation and seconds could represent the difference between life and death in some cases. Communities with interactive maps, those that display intricacies of the community in a 3D layout……