Multifamily Teams Offer Virtual Apartment Tour Tips

The multifamily industry is completely reinventing how it does business in the midst of the coronavirus epidemic. About 20 multifamily marketing managers, directors and VPs; operation VPs; property managers; and leasing consultants recently gathered in a virtual happy hour to talk about how they are relying more and more on virtual apartment tours. 
 
Many are seeing success, some have faced challenges, but everyone was happy to share their stories. Here are a few takeaways.
 
Use Video Tours to Show Off Your Personality
 
Even though most in-person tours have stopped, video tours build trust from prospects and it gives them more insight on apartment communities without ever having to leave their living rooms. Communities have the ability to use their websites to offer multiple tour options, allowing people to schedule a video chat or tour at the click of a button. Prospects can see their future home through video and ask leasing consultants questions in real time or afterward through text, call or email.
 
Virtual apartment tours are a way to let your personality shine through, however, starting a video tour can be intimidating. Realync Founder and CEO Matt Weirich says people are learning quickly that while you can be your own worst critic, you must get over the fear of being on video. His advice: be yourself and you’ll make a connection. 
 
For live tours, he recommends showing yourself first to put a face to a name, but then flipping the camera to show off the property and n……