The Primary Benefits of Data Visualization

Imagine listening to a game on the radio or reading about it in the newspaper as opposed to seeing it on TV or in person. For most of its existence, the apartment industry has been in the radio/newspaper stage when it comes to engaging prospects.
Apartment teams could tell prospects about their community or show them still photos of it, but very infrequently took additional steps toward data visualization. While that transformation started last decade, visualization tools will become a must for prospects—and for multifamily organizations—in the 2020s.
As the new decade takes hold, data visualization will serve as the impetus for providing a next-level experience for prospects, onsite teams and organizations as a whole. 
On the prospect side, visualization platforms allow prospects to view property data in the form of a map. By featuring detailed, multidimensional maps on community websites that display precise unit and amenity location details, communities increase the number of prospects who can interactively view apartment communities from afar. Providing this intuitive avenue to reach prospects genuinely makes a difference, as research indicates conversions are two to three times better when prospects can see and understand where an apartment is located. 
On the operations side, implementing data visualization tools helps foster better communication with onsite team members, streamlines community-related processes and increases interdepartmental efficiencies.
Here is a deeper look at the primary benefits provided by data visualization: 
A transparent prospect experience
Location transparency enables prospects to be completely comfortable leasing from home. They have been able to sel……