Leverage Social Media During Social Distancing

Since the World Health Organization (WHO) declared the spreading COVID-19 outbreak a pandemic, we’ve seen businesses and school closings, events being cancelled and in-person contact being limited. As we continue to social distance ourselves, communication, response plans and ideas on how to continue to engage with residents have likely been on your mind or already developed.
Social distancing might seem intimidating, but we are more connected than ever thanks to social media. Now is the time to take advantage of social media technology and sites like Facebook, Instagram and Twitter.
Below are some thought starters on what to communicate to current and prospective residents plus unique ways to keep engaged with residents virtually:
Communicate Transparently and Frequently – Make sure all of your social media channels are current and include information about how you’re adapting to the current environment. Update your hours of operation and how residents and prospects can get in touch with staff. Be transparent and just state facts. Communicate daily,weekly or as available to address the property’s COVID-19 response,advice,policies and protocols. Include links to FAQ guides or to authorities and external organizations such as the Centers for Disease Control and Prevention (CDC), The World Health Organization (WHO), Johns Hopkins University, local governments and outbreak maps. Below are some examples of timely topics and updates to provide.
●      Office closures and impacts
●      Amenity space closures, adjustments and guidelines
●      Resident events
●      How to handle rents, renewals and other payments
●      Package handling
●      Maintenance requ……