Data Shows Which Apartment Resident Activity Ideas Are Worth Doing

Your residents say they want to be part of a community, but which apartment resident activity ideas are really worth the time and effort?
 
The Multifamily Field Guide took a look at responses from 193,000 consumers who visited almost 320 property websites across the country and crunched the numbers to take the guesswork out of how to increase resident satisfaction, your renewal rates and how to attract new prospects to stay ahead of the competition.
 
A discussion post here on Multifamily Insiders generated some great ideas. Property managers and leasing specialists discussed hosting a community car wash, a yard sale, casino night, chili cook-off or character day at the pool for kids. The Field Guide offers solid data that provides insights into what other types of apartment resident activities you can host, as well. 
 
Seventeen percent of consumers said they enjoyed outdoor activities the most. Host outdoor events at your property where you give tenants more opportunities to hang out with their friends and show prospects what you offer by inviting them, too. You could host a neighborhood cook-out or a field day with games, races and prizes. 
 
Share photos of your outdoor events on social media, on your website, in digital advertising efforts and in lead nurture emails. Ensuring there is an outdoor component to your activity will likely make it more successful! Outdoor activities don’t necessarily have to be on site, either. How about a night out at the local baseball game? See if you c……