Does TikTok Have a Place in Multifamily?


Does TikTok Have a Place in Multifamily?

Oh the times that we live in. The days of constant innovation and technology evolving at faster and faster rates. How do you keep up? It’s a constant battle of innovating to stay relevant while enhancing and streamlining your processes, but also not innovating so much that you lose sight of the basics that have defined successful apartment leasing and management for decades. 
With so much constant change, it’s important to stay in the know, form your own opinions about what could work best for you, your team, and your multifamily community, then make educated decisions from there. So what is one of the latest and greatest things that have people abuzz? TikTok! If you haven’t heard of it, that’s alright. It is to teens now what Facebook was to teens in the 2000s.
Let’s take a look at what TikTok is, why it’s all the rage with youth around the world, and take a look at whether or not it’s worth your time investigating for potential apartment marketing purposes.
What is TikTok?
Remember Musical.ly?
Not many people do. It was a 15 second video streaming and sharing app that got acquired by a Chinese company ByteDance. Once acquired, it was rebranded as TikTok, which has absolutely surged in popularity.  Musical.ly focused on lip syncing to music, whereas TikTok consists of 15 second videos ranging from dancing, to lip-synching, to gymnastics, instructional videos, comedy and everything in between — the creative flexibility is up to the user. Musical.ly becoming TikTok was a transformation ……