Does Multifamily Not Know What to do with TikTok?

TikTok grew an astounding 500 million users in 2019 as the app gained mainstream traction across the world.  Similar to the Vine app of years past, TikTok has been one of the hottest startups in social media, and yet on first blush, multifamily hasn’t seemed to take notice.

In our 2019 Social Media Research Report, we analyzed use of social media by apartment communities across the industry, and we found that just one responder was actively using TikTok:

 

On a related note, multifamily didn’t appear to increase its use of Facebook Groups, even when there was a massive push to increase functionality on that piece of the platform:

 

If you would like to see all the results of this study, you can download the full report here. 

 

We would also love to hear your experiences with TikTok or Facebook Groups!  Is anyone effectively using either of these two options in your social media strategy?