Mobile-Optimized Sites Versus Mobile Apps


Mobile-Optimized Sites Versus Mobile Apps

Let’s face it: it’s a mobile app world, and we’re just living in it. According to eMarketer, smartphone users spend 90 percent of their time online in apps. One study showed that the total sessions in travel/navigation apps increased 50 percent worldwide between 2016 and 2018, while another one indicated that more than half of consumers (57 percent) have used a retailer’s mobile app while in-store. Yet another one demonstrated that consumers are expected to download 258.2 billion mobile apps in 2022, up from 178.1 billion in 2017.These numbers provide powerful evidence that mobile apps play a fundamental, indispensable role in people’s lives. And they should remain top of mind when apartment communities consider whether to offer residents a mobile app or a mobile-optimized portal.What’s the Design Difference?We all know that the main difference is that apps must be downloaded by the user for use on a mobile device through an app store like Apple or Google Play. Unlike mobile-optimized sites, apps allow businesses to send out push and in-app notifications to the user. Generally speaking, apps can provide users with a more nimble and responsive experience than mobile websites can. Mobile-optimized websites are designed to easily accommodate different screen sizes. Users can access them through their phone browsers without downloading anything to their mobile devices. When contemplating whether to implement a mobile-optimized resident portal to allow residents to do things like make rent payments or file service requests, multifamily operators should bear in mind that users have different communication and……