In some markets prospects have drive times from work of more than more than 20+ miles to visit and live in a apartment community they trust. One of the reasons Reviews are so important is that prospects will inquire based on reviews and how far they have to drive to visit. Do you know your drive time? Do you include a link or actual reviews in your elead responses?
Marketing Tip: Conquest major employers from areas outside your primary market based on zip code and city.